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Monday, March 9, 2015

Ten Questions For Pandora


There's no denying that Pandora is making great gains with consumers. It's second to none when it comes to online listening. Happy consumers is certainly a good thing but it's not the only thing that translates into a successful business. On Thursday, Pandora held it's second annual analyst day, and on his blog BTIG analyst Richard Greenfield had 10 questions for the online pure play. They range from increasing spotloads to its marketing effectiveness to why Pandora does not use the geolocation features embedded in smartphones to determine a user's location for ad-targeting? Read Greenfield's blog HERE

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