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Sunday, October 5, 2014

Dodgers Take A Piece Of L.A. Station


The Dodgers and iHeartMedia have entered into a new multi-year agreement with KLAC-AM in L.A. that not only renews the radio station's broadcast rights to the games, it also includes an equity position in the station for the team. Dodgers CEO Stan Kasten said, "We are looking forward to expanding KLAC's content in this new partnership for our passionate and loyal fan base. We will be teaming up with the fantastic creative team at iHeartMedia on a number of projects and initiatives, to enhance our fans' engagement. And what better team to tell the story than from broadcast talent of Vin, Rick and Charley."

iHeartMedia Southern California President Greg Ashlock added, "We take great pride in delivering Dodgers programming to millions of fans on AM 570 and throughout the country via iHeartRadio. The Dodgers are one of the strongest professional sports brands in the country and this ownership team, through actions on and off the field, has proven its commitment to even further strengthening its bond with the Southern California community. We are excited to expand our partnership with continued focus on the game broadcast experience and jointly produced new local programming for the station."

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