Hector Marcano has been promoted to VP of Hispanic Operations East and to general manager of WRUM FM in Orlando where he'll continue to report to Orlando Market President Linda Byrd. As VP of Hispanic Operations East, Marcano will work with iHeartMedia's Hispanic stations, with a special focus in the Miami, Chicago, Orlando, and Atlanta markets. Byrd said, "Hector has been a game changer for us in Orlando. He has great vision and a deep knowledge of the Hispanic market. I'm thrilled to be able to expand his horizons and allow him to grow inside iHeartMedia."