It was only a matter of time before the iHeartMedia added another offspring to its popular consumer concert series. The first was the iHeartRadio Country Festival and today the announcement of a Latin Festival to be held at the Forum in Los Angeles next month. Ricky Martin, Roberto Tapia, Alejandra Guzm?n, Prince Royce, La Original Banda El Lim?n, with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy have already been announced. The newest festival will be co-produced by iHeartMedia and Live Nation.
"Latin music has shown incredible growth on iHeartRadio, so we decided to use the great format and cultural firepower of the iHeartRadio Music Festival to create a festival that celebrates these great artists and their music," said John Sykes, president of Entertainment Enterprises for iHeartMedia. "Bringing this caliber of Latin artists together for a night of incredible performances will be an experience you can't see anywhere else."
"This is a historic lineup and a historic event for our company, with an iconic group of Latin artists appearing on the same stage in one night," said Tom Poleman, iHeartMedia's president of National Programming Platforms. "iHeartMedia's Spanish and English radio stations reach 93 percent of the Hispanic population in the U.S. -- more than any other media company, and our listeners have been asking for a show like this for a while. We couldn't be more excited to deliver this incredible lineup. It's going to be a one-of-a-kind event that fans of Latin music can't experience anywhere else, in person, on-air, or online."
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