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Saturday, September 6, 2014

How Do You Get Where You Need To Go?


The DASH connected-car conference is coming up fast -- October 15-16 in Detroit -- and innovation, both on the dash and in radio, is certain to be a hot topic. So we're pleased to announce that Cary Tilds, chief innovation officer at GroupM, will deliver a keynote address with this intriguing theme: "What Got You Here Won't Get You There."

Radio Ink Publisher Eric Rhoads said, "Cary is a key player in advertising, staying on top of every new trend and its impact on advertising and media. This will be a must-see session."

At GroupM, Tilds is responsible for identifying up-and-coming consumer technologies and assessing how those technologies affect strategies on digital media platforms; she finds, evaluates, and develops road maps for the existing and emerging technologies that keep GroupM a power user of search, social media, and other platforms. Tilds is a digital-advertising veteran, having previously worked as leader of digital media operations for Mindshare North America, evaluating and providing strategy and vision to integrate people, processes, systems, and media opportunities. Earlier in her career she led digital media operations for Team Detroit, leading a team of digital media strategists for clients including Ford's Tier 1 and Tier 2 business divisions.

Jacobs Media GM Paul Jacobs said, "Cary sees the entire playing field -- from the consumer perspective and how they interact with digital devices and their cars, to what her agency?s clients are demanding. There is no one better suited to showcase for DASH attendees what the trends are and the opportunities that lie ahead." This is a rare opportunity to get the viewpoint of someone on the front lines for both advertising and automotive -- and you need to hear what she has to say.

DASH 2014
October 15-16
Westin Detroit Metropolitan Airport Hotel
Detroit, MI

View the original article here