iHeartRadio Chief Product Office Chris Williams said, "The social success of the iHeartRadio Music Awards was fueled by our local radio stations and personalities engaging in a live, real-time conversation with fans before, during and after the awards, both on-air and through social. We also engaged with fans through new social integrations including live behind-the-scenes Twitter Periscope broadcasts and an iHeartAwards Snapchat 'Our Story' which was populated by the audience, nominated artists, and Ryan Seacrest, whose backstage snaps kept viewers coming back for more."
Tuesday, April 7, 2015
Big Social Numbers For iHeart Awards
The 2015 iHeartRadio Music Awards, which took place on March 29, generated more than 14 billion social media impressions throughout the promotional period of the show; nearly 75 percent higher than 2014's 8.5 billion, and almost triple that of the Academy Awards. Social media engagement data showed the awards program was the number-one trending show on Twitter that night and week, surpassing Nickelodeon's Kids' Choice Awards, Pretty Little Liars, Scandal, and The Walking Dead season finale.