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Monday, May 4, 2015

iHeartMedia Scoops Up Dr. Oz


Days after Westwood One dropped Dr. Oz from its stations, iHeartMedia has a new multiplatform content partnership with cardio-thoracic surgeon. Dr. Mehmet Oz announced the deal that will deliver Dr. Oz?content across iHeartMedia's broadcast, digital and mobile platforms. President of iHeartMedia Networks Darren Davis said, "We have been great fans of Dr. Oz and we are thrilled to be able to give him this much larger platform -- from broadcast to digital and mobile. We couldn't be more excited to be working with him." The new partnership will begin later this year.

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